The Signature Book Roadmap
In this one-day, in-person workshop, you will design the strategic blueprint for a nonfiction book that elevates your credibility, expands your reach, and supports your business goals.
By the end of the day, you will walk away with a clear plan for the book you should write and how it can help take your career, business or opportunities to the next level.
Limited to 15 participants.
Is This Workshop Right for You?
This workshop is designed for professionals who have valuable knowledge, experience, or a message to share and want to turn that expertise into a nonfiction book that supports their work.
It is especially valuable for:
• Coaches and consultants
• Entrepreneurs and business owners
• Financial advisors, therapists, and service professionals
• Educators and trainers
• Speakers and thought leaders
• Anyone who wants to position themselves as an authority in their field
You do not need to have started writing.
You simply need an idea, an area of expertise, or a message you feel called to share.
A well-positioned nonfiction book can become one of the most powerful assets in your professional toolkit.
It can help you:
• Establish credibility and authority in your field
• Attract better clients and opportunities
• Clarify your ideas and expertise
• Open doors to speaking, media, and partnerships
• Create a lasting resource that supports your work for years to come
The challenge is that most professionals approach writing a book in the wrong way.
They start writing before they have a clear strategy.
This workshop helps you design the right book first.
Why Writing the Right Book Matters.
What You Will Create During the Workshop
Throughout the day, you will work through a guided process to develop the core foundation of your book.
By the end of the workshop, you will have:
• A clear book concept aligned with your expertise
• A defined ideal reader and their core challenge
• A compelling book promise and reader transformation
• Your unique positioning and perspective
• A preliminary chapter outline
• A strategy for how the book can support your professional goals
Many participants describe this moment as the point when their book finally becomes real.
What the Day Looks Like
10:00 AM – 3:00 PM
We will cover:
The Authority Book Mindset
How nonfiction books can elevate your credibility and create opportunities.Choosing the Right Book Idea
How to select a concept that supports your professional goals.Defining Your Ideal Reader
Why clarity about your audience changes everything.Crafting the Book Promise
How to define the transformation your book delivers.Positioning Your Book
How to stand out in a crowded market.Designing Your Book Structure
A simple approach to outlining your chapters.Using Your Book Strategically
How authors use books to grow their business, attract clients, and expand their reach.
What You Will Receive
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A printed workshop workbook.
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Guided exercises for designing your book blueprint.
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Frameworks used by successful nonfiction authors.
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A clear roadmap for moving forward with your book.
A full day of focused, strategic planning for your book idea.
MEET SHANNON
Book Coach | Nonfiction Author | Publishing Strategist
Shannon Hazel works with professionals, entrepreneurs, and experts who want to turn their knowledge into powerful nonfiction books.
She has spent decades in education and publishing and now helps authors design, write, and publish books that build credibility, influence, and opportunity.
Her approach focuses on helping authors create books that are not only meaningful, but strategically aligned with their expertise and professional goals.
A book is a bridge to. . . the future you want!
Reserve Your Seat
If you have ever thought about writing a nonfiction book but were not sure where to begin, this workshop will help you clarify the path forward.
By the end of the day, you will clearly see:
• The book you should write
• The audience it is meant to serve
• The message you want to share
• The opportunities it can create
Workshop Details
Location:
61 Richmond St, Amherstburg
Date:
[Date]
Time:
10:00 AM – 3:00 PM
Investment:
$50
Seats are limited to keep the workshop interactive and focused.
Frequently Asked Questions
Still have questions? Take a look at the FAQs or reach out anytime. If you’re feeling ready, go ahead and grab your spot.
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No. Anyone with expertise or a message to share can benefit.
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This workshop focuses on nonfiction books based on your expertise, experience, insights, or message. These books often support professional goals such as building credibility, sharing knowledge, attracting clients, or expanding opportunities.
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Not at all. Many successful nonfiction authors start with expertise rather than writing experience. This workshop focuses on clarifying your ideas and message, which is the most important foundation for any nonfiction book.
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That is very common. The workshop will help you evaluate your ideas and identify the book that makes the most sense to write first.
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The focus of the workshop is planning and designing your book, not writing chapters. You will work through guided exercises that help you clarify the concept, message, and structure of your book so that writing becomes much easier afterward.
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By the end of the workshop, you will have a clear roadmap for your book, including:
• Your core book concept
• Your ideal reader
• The promise your book delivers
• Your unique perspective or positioning
• A preliminary chapter outline
• A clear vision for the book you are meant to write -
That is perfectly fine. Many people attend the workshop to explore the idea and gain clarity. By the end of the day, you will have a much clearer sense of whether writing a book is the right next step for you.
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Just bring a notebook or device, an open mind, and your ideas. A workbook and materials for the exercises will be provided.
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Yes. Participants who want guidance moving forward will have the option to explore additional coaching and support to help bring their book to completion.
Imagine One Year From Now. . .
Imagine holding a finished book that clearly communicates your expertise, strengthens your credibility, and opens new opportunities for your work.
For many professionals, the hardest step is not writing.
It is gaining clarity about the book they should write.
That is exactly what this workshop is designed to help you do.
Limited to 15 participants